Followerwonk

Startup Followerwonk was acquired by the search engine optimization firm MOZ in 2012. It became a standalone app at the customer's request a few months later. Its is a feature rich twitter analytics app. It is used by brands like SkullCandy, Xerox and IMAX. Its is easy to use and easy on the eye. It offers search, analytics and data optimization functions. However is does not offer a bespoke customer service plan even in the more expensive paid plan.

The Good:

• One stop search bar makes it great to use
• Logically arranged UI
• Data is owned by the user
• Offers extensive functionality in its free version

The (not so) Bad:

• Data generate is shared with third parties albeit in anonymized form
• Data extraction is available only to paid accounts

The Ugly:

• Customer support is very limited
• Mobile version is restricted to tablets and doesn't perform well
• User communication may be monitored